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| Fundraising / Fundraising Merchant Plan |
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Fundraising Merchant Plan
What is a fundraising merchant plan? A merchant plan is a step-by-step outline covering the development of a mutually beneficial relationship with area merchants. Local businesses are an excellent fundraising resource. They should be part of every non-profit group’s fundraising strategy. When asking local merchants to get involved with supporting your organization by donating goods or services to your cause, think like a business owner. Make sure it’s a win-win situation! How to get startedBuild your relationship graduallyNobody wants to be "used." Whatever you do, try to give the merchant something of concrete value in return for their assistance. Don't ask them for anything (yet) Offer to help promote their business at no cost to them. How do you do that? By partnering with them in ways that will increase their customer traffic, while at the same time providing benefits to your supporters. Check them out Find out what ads they are paying to run. Incorporate those same promotions into a free giveaway flyer that's handed to everyone who's a participant, supporter, buyer, and even a prospect of your fundraiser. Help them out Give the flyer away to your supporters as a way of saying thanks. The merchant gets a free ad campaign. Your group gets to make a positive impression on everyone they contact by giving something of value. Broaden your horizons Approach all merchants within a five-mile radius. Have a sample contact script written out. Make sure your script clearly communicates what your organization's goals are and what's in it for the merchants. Key points for a merchant contact script:Tell them what you're all about
Tell the merchant what's in it for them
Tell the merchant they are in control
What's in it for you?What results can your organization expect?First, you've gained the support of several local businesses. These merchants will be impressed when they see the same promotional offerings they've paid others to distribute coming back from your hand-delivered support. Don't think a merchant won't recognize a positive ad campaign result when they see it. And, it's free to boot! Second, you've created a very positive impression by giving a flyer to everyone your group touches. "This group cares enough to give me this set of coupons even though I didn't buy anything. They value my time. This group has the support of the community merchants. They are a quality group." Third, the flyer results in repeated exposure of your group's
name and contact information. Lastly, the merchants are well on their way to becoming your supporters. And that's how you get your fundraising Merchant Plan started! Related PagesPublicity Tips - Simple methods to get your fundraisers well publicized - Publicity is the key to successful event fund raising. Location - Fun article describing how the right location can maximize your fundraiser results. Nonprofit Fundraising - Tony Poderis describes how any nonprofit group should raise funds. Non-profit Fund Raising - Organizational tips - Four ways to boost your non-profit fund raiser results. Church Fundraisers - Church fund-raising through donor recognition - Christian fundraiser charity activities. Capital Campaigns - Capital campaign strategies for non-profit groups to increase their donor base. Donor Recognition - How to use donor recognition to increase your capital campaign results. Fundraising Events - Portrait Photography, Rubber Duck Derby, Clean Comedians. Event Ideas - Part 1 - Includes Auction, Group Dinner, Dinner Theater, and School Athlet-A-Thon. Event Ideas - Part 2 - Funny Beauty Pageant, Mondo Yard Sale, and Charity Golf Tournament. Event Ideas - Part 3 - Musical
Theater, Night At The Races, Bed Race cancer fundraiser event. |
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